AI Insights · Timothy · October 2021
Top 5 Fashion Games Performance in Africa: Q3 2021
The top 5 fashion games in Africa saw varied performances in Q3 2021, with notable trends in weekly downloads, revenue, and active users across a unified platform.
In Q3 2021, the top 5 fashion games on a unified platform in Africa displayed diverse trends in weekly downloads, revenue, and active users. Here’s a closer look at the performance of each app, based on data from Sensor Tower.
Project Makeover by Magic Tavern, Inc. showed a fluctuating pattern in weekly revenue, peaking at around $32K in late June and gradually decreasing to about $20K by the end of September. Weekly downloads experienced a notable increase towards the end of the quarter, starting from 61K in late June and rising to 81K in the final week of September. The app maintained a strong user base with weekly active users ranging between 313K and 379K throughout the quarter.
Covet Fashion: Dress Up Game from Crowdstar LLC experienced a consistent but modest weekly revenue, peaking at approximately $11K in early August. Weekly downloads remained relatively stable, fluctuating between 2.9K and 4.1K. Active users showed a slight decline, dropping from around 9.7K at the beginning of the quarter to 7.8K by the end.
Pocket Styler: Fashion Stars by Nordcurrent UAB saw an upward trend in weekly revenue, climbing from $1.8K in late June to about $4.6K by mid-September. Weekly downloads varied significantly, starting at 28.9K in late June, peaking at 33.4K in early September, and then declining to around 19.2K by the end of the quarter. The app's weekly active users also increased, reaching a high of 75.9K in mid-September before settling at 61.8K at the end of the quarter.
Super Stylist Fashion Makeover from CRAZY STYLE LTD had a steady weekly revenue trend, with a slight peak at $1.2K in late September. Weekly downloads saw a noticeable decline, starting at 47.1K in early July and dropping to 12.4K by the end of September. Active users followed a similar downward trend, decreasing from 265K in early July to 166K by the end of the quarter.
Shining Nikki-Fashion Makeover by Paper Games, which was released in early July 2021, had a modest start with weekly revenue peaking at $2.2K in mid-September. Weekly downloads were highest immediately post-launch at 3.3K, tapering off to just 355 by the end of the quarter. The app's weekly active users showed a slight decline, starting at 2K in early July and ending at 1.7K in late September.
For more detailed insights and data, visit Sensor Tower.
